Budget Recommendations
Generated nightly by the Marketing Agent using curated spend, conversion and incrementality data. Every action is written back to the audit log.
Open Recommendations
5 total this cycle
Budget Reallocated
0 accepted
Projected Conversion Lift
Projected CAC Change
Scale Paid Search — Brand + Shopping
Google AdsBrand search and Shopping campaigns are impression-share limited at 72%. Marginal ROAS remains above 5.1x at the proposed spend level.
Confidence
94%
Current allocation
$428,000
Recommended allocation
$498,000
Budget change
+$70,000
+16.4%
Expected conversions
Expected CAC
Increase Retargeting Frequency Caps
Meta AdsCart Abandoner audience saturation is only 41%. Incremental conversions are still priced 38% below blended CAC.
Confidence
89%
Current allocation
$186,000
Recommended allocation
$228,000
Budget change
+$42,000
+22.6%
Expected conversions
Expected CAC
Reduce Video Awareness Spend
YouTubeView-through conversions decayed for six consecutive weeks while CAC rose to $106. Holdout test shows 82% of conversions are non-incremental.
Confidence
91%
Current allocation
$121,000
Recommended allocation
$74,000
Budget change
−$47,000
-38.8%
Expected conversions
Expected CAC
Pause TikTok Creator Collabs
TikTok AdsROAS of 2.4x sits below the 3.1x profitability floor across all creative variants tested this quarter.
Confidence
86%
Current allocation
$74,300
Recommended allocation
$28,000
Budget change
−$46,300
-62.3%
Expected conversions
Expected CAC
Shift Win-Back Budget to Loyalty
Display NetworkWin-Back cohort LTV is $296 against a $108 CAC. Loyalty Reactivation delivers 2.6x the return on the same dollar.
Confidence
83%
Current allocation
$52,400
Recommended allocation
$24,000
Budget change
−$28,400
-54.2%
Expected conversions
Expected CAC
Allocation summary
Current versus recommended budget by channel