Executive Overview
Cross-channel marketing performance for the selected customer, refreshed from the curated data layer every 15 minutes.
Total Ad Spend
$1.42M6.4%
vs. $1.34M previous period
Campaign Revenue
$6.18M12.8%
vs. $5.48M previous period
Return on Ad Spend
4.35x5.9%
vs. 4.11x previous period
Customer Acquisition Cost
$62.408.3%
vs. $68.05 previous period
Conversions
22,76414.2%
vs. 19,932 previous period
Forecasted Revenue
$6.94M9.7%
Next 30 days, expected case
Spend versus Revenue
In $000s, with forecast beyond September
Campaign performance distribution
50 active campaigns by status
- High performing14
- On track21
- Needs attention9
- Underperforming6
Channel performance
Spend and revenue in $000s
Monthly ROAS trend
Blended ROAS against target
Conversions by geography
Trailing 30 days
Highlights
Agent-flagged movers this period
Top performers
- Always-On Brand Search6.2x
Google Ads · CAC $44.10
- Retargeting — Cart Recovery5.9x
Meta Ads · CAC $35.30
- Shopping Feed — Bestsellers5.4x
Google Ads · CAC $42.60
Underperforming
- Win-Back Email + DisplayUnderperforming
1.9x ROAS · CAC $108.30
- Video Awareness — Q3Underperforming
2.1x ROAS · CAC $106.10
- TikTok Creator CollabsUnderperforming
2.4x ROAS · CAC $92.20