Audience and Geography
Scoped to All audiences · All regions. Selecting a segment or region re-scopes every KPI and chart on this page.
Conversions
22,7649.4%
All audiences · All regions
CAC
$62.405.1%
ROAS
4.35x6.3%
Attributed Revenue
$6.18M12.1%
Audience segment performance
Click a segment to scope the page
Conversions by region
Click a bar to scope the page
Geographic ROAS map
Heat scale from 3.0x to 4.8x
Device performance
Conversion share and efficiency
- Mobile12,480 · 4.1x · $64.20
- Desktop7,420 · 4.9x · $56.80
- Tablet1,810 · 3.4x · $72.40
- Connected TV1,054 · 2.9x · $88.10
Customer cohort performance
Retention by acquisition month (%)
Loyalty Members
$742
Lifetime value
Cart Abandoners
$512
Lifetime value
Lookalike 1%
$468
Lifetime value